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Titanium is the flavour of the moment as far as men's wedding rings go, but they are also gaining a following amongst women. But why the popularity? What is it about titanium rings that is drawing consumers away from the traditional gold and platinum wedding rings? We take a quick look at the advantages and benefits you can enjoy when investing in a titanium ring!

1. Titanium rings are hypoallergenic. Because titanium is a pure metal and is not alloyed with other metals, it is ideal for people with sensitive skin as it will not cause any skin irritation or discomfort.

2. Titanium rings will not corrode, rust or lose their colour over time. You can thus be assured that your ring will stay in good shape over your lifetime.

3. Titanium rings can be manufactured in an infinite variety of designs to suit your individual tastes. With precious metal inlays available in yellow gold, white gold, rose gold, silver and platinum, you'll be sure to find a ring that you love. You could even design your own unique ring using a combination of metals.

4. Titanium rings are resistant to wear. Have you ever noticed how gold rings, particularly 18ct gold rings, wear down, narrow and get thinner over time? Titanium is resistant so the ring you buy now will last you a lifetime. In fact, the chance is high that the ring will last longer than you do!

5. Titanium rings can be set with gemstones. Black diamonds are proving popular additions to men's jewellery and a titanium ring set with a subtle black diamond is strikingly beautiful.

6. Titanium rings can be polished into a number of finishes to suit your tastes. Many people are drawn to a polished titanium finish, others prefer a satin finish or a brushed finish. All are beautiful, but which is your favourite?

7. Titanium rings are extremely cost effective. With plain titanium rings available from R570, grooved titanium rings from R640 and precious metal inlays available from approximately R850, there is a ring to suit your budget.

8. Titanium rings are lightweight. Is the man in your life averse to wearing a wedding band because he's not used to wearing rings? Titanium rings are the perfect answer - compared to gold and platinum, they are so light that he won't realise he's wearing a ring.